Based on more than a decade working with fast-growing and Fortune 500 companies, here are the proven phases and activities that are essential for success.
Before you can get there,
you need to know where you're going.
VISUAL DESIGN
Your wireframes and theme designs are ready for the builders to get to work.
CONTENT STRATEGY
Blueprints, workflows, and archiving for speed, consistency, and quality control.
BUILDOUT
Create landing pages and spaces, configure taxonomies, wire menus, set up permissions
USER GUIDE
Illustrate use of your information and visual designs, blueprints, and content lifecycle.
All set for department heads, project leads, and communications directors to make the site feel lived-in.
MOVE-IN
Migrate meaningful content from existing systems to provide continuity.
CONTENT CREATION
Fresh material to engage visitors and illustrate how to contribute.
LAUNCH PLAN
Manage change with awareness campaigns, training, and scripted on-boarding.
Your site is ready to engage your whole community.
Governance plus care and feeding
for happiness in the long run.
COLLABORATION
Centralize and share knowledge to align employees and increase productivity.
HOUSEKEEPING
Ensure content stays organized and keep things fresh with archiving.
CHECKUPS
Plan for a refresh in two years. Tools, design standards, and information needs will be unimaginably different.
