The Rich Link Macro is used for displaying a visual-forward hyperlink, what we call a Rich Link, where the link's title, primary image, and description are presented in a a stylized card-like display. The rich link information – page title, description, image – is automatically derived from the linked page, but this macro allows you to to override that information with your own values. For example, a rich link that points to a page titled "A Brief History of Space" will automatically select that
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