Consider the content you would like your users to be able to find.Think about the desired outcome of your users' search experience in a given environment. What kinds of content are your users expecting in their list of search results? What would be helpful to them in this context? Where exactly does this content live on your site? What differentiates this particular content from other content on the site? Knowing or anticipating users' needs will help with the following steps: Make that content findable.TBD |